Wait a minute: Aren’t we the plant-based diet?

By Anne-Marie Roerink Life has been a rollercoaster ride for more than two years. At the onset of the pandemic, consumers focused on comfort food, but immunity and healthful eating quickly took a front seat. When you type in “healthy” in any one of the search engines, then click images, every picture that pops up […]

Prevor: Key to moving needle on fresh produce consumption

Finding new eating occasions for consumers to choose fruit and vegetables

The case of consumer consumption of produce poses a bit of a quandary. It reminds one of Winston Churchill speaking of the future of Russia: “I cannot forecast to you the action of Russia. It is a riddle, wrapped in a mystery, inside an enigma.” So with produce, it is extremely difficult to project how […]