Learning from Pink Lady’s branding success in the UK
As one of the few fresh produce brands in the UK, we take a look at what others can learn about increasing household penetration and retail sales, and how retailers can tap into Pink Lady’s brand awareness. Pink Lady is recognised as the UK’s number one fresh produce brand, and the world’s first apple brand. Since […]
Tesco, FareShare team on ‘Buy One’ produce scheme to aid children
Tesco is launching a fruit and vegetable scheme aimed at helping children experiencing food insecurity this summer. The UK retailer’s Buy One to Help a Child initiative, which runs through 8 August, hopes to gain three million meals that will be turned around and distributed by charitable organisation FareShare. There are currently more than two […]
Retailers Tesco, Aldi coming to rescue for those in need, including children
Supermarket chain Tesco is opening up 250 food donation areas at its Superstores and Tesco Extra stores for shoppers to continue to give to those in need during the COVID-19 pandemic. Their charitable offerings will be collected and eventually given to foodbanks that are part of the Trussell Trust network or groups associated with FareShare. […]
Retail roundup: Tesco puts health at forefront of new four-year strategy
UK retailer Tesco is launching a major initiative to help shoppers eat more healthy by increasing the range of fresh products in store, boosting their promotions and making them more affordable. Tesco says its “reformulation” plans taking place between now and 2025 will heavily focus on plant-based items, making plant protein more readily available. For […]
