Placing Premium Pricing on Taste, Texture … And Discounted Pricing on Gene-Edited Produce

NY Produce Show: Master class on apple breeding at Global Trade Symposium

EDITOR’S NOTE: This article is an excerpt from a longer piece published on Jim Prevor’s, based on a presentation given at The New York Produce Show and Conference. You can read the complete interview here: By Bradley Rickard Professor Brad Rickard of Cornell University spoke with Mira Slott of Produce Business magazine. As part of a five-year USDA […]

Agriculture Professor Lays Out The Case For The Power Of Data

Kantar Worldpanel to highlight fresh omni-channel data at Amsterdam Produce Summit

John Bovay, Assistant Professor of Agriculture and Applied Economics at Virginia Tech University in the United States, has become a fixture at The New York Produce Show and Conference presenting many thoughtful pieces, a few of which we have profiled here: NYPS Veteran Professor, John Bovay, Presents New Study On The Effect Of Organic Promotion And Its […]

Is pursuing data-driven worth it, even for smaller suppliers and retailers?

Originally printed in the February 2021 issue of Produce Business. The term ‘data-driven’ conjures up images of big companies, big data and big bucks, but many companies may be surprised to learn they do have access to data for decision-making. “Twenty years ago in category management, every supplier had to create their own path,” says Steve Lutz, senior vice president, insights […]