Angus Soft Fruits leader talks innovation and challenges in berry sector

In this interview done with Fresh Fruit Portal during Fruit Logistica, Sarah Ilyas spoke with Jill Witheyman, Head of Marketing at Angus Soft Fruits. What is Angus Soft Fruits all about?  We are a Scottish company based on the northeast coast of Scotland, celebrating our 30th anniversary this year. Angus Soft Fruits is a family […]

Placing Premium Pricing on Taste, Texture … And Discounted Pricing on Gene-Edited Produce

NY Produce Show: Master class on apple breeding at Global Trade Symposium

EDITOR’S NOTE: This article is an excerpt from a longer piece published on Jim Prevor’s, based on a presentation given at The New York Produce Show and Conference. You can read the complete interview here: By Bradley Rickard Professor Brad Rickard of Cornell University spoke with Mira Slott of Produce Business magazine. As part of a five-year USDA […]

Agriculture Professor Lays Out The Case For The Power Of Data

Kantar Worldpanel to highlight fresh omni-channel data at Amsterdam Produce Summit

John Bovay, Assistant Professor of Agriculture and Applied Economics at Virginia Tech University in the United States, has become a fixture at The New York Produce Show and Conference presenting many thoughtful pieces, a few of which we have profiled here: NYPS Veteran Professor, John Bovay, Presents New Study On The Effect Of Organic Promotion And Its […]

Is pursuing data-driven worth it, even for smaller suppliers and retailers?

Originally printed in the February 2021 issue of Produce Business. The term ‘data-driven’ conjures up images of big companies, big data and big bucks, but many companies may be surprised to learn they do have access to data for decision-making. “Twenty years ago in category management, every supplier had to create their own path,” says Steve Lutz, senior vice president, insights […]