VegPower’s Parker leads spirited session on produce consumption at New York show

More than 40 attendees from consumer media explored ways to promote and drive produce consumption at the Connect with Fresh 2023 Consumer Media and Influencer Lunch during the New York Produce Show, Dec. 6. The 14th annual New York Produce Show and Conference (NYPS) opened Dec. 5. The event had a record audience of more than 5,000 executives […]

Veg Power’s 5-year report confirms: 53% of parents say kids in ‘Eat Them’ campaign are eating more veg

Eat Them To Defeat Them veg campaign aimed at kids will return in February

The European fresh produce industry is witnessing a significant shift in companies adopting specific roles to sustain their success. With increasing competition and growing supply chain transparency, companies are faced with a crucial decision: should they become specialists, focusing on a few products that can be consistently supplied year-round to large-scale retailers, or should they […]