Is pursuing data-driven worth it, even for smaller suppliers and retailers?

Originally printed in the February 2021 issue of Produce Business. The term ‘data-driven’ conjures up images of big companies, big data and big bucks, but many companies may be surprised to learn they do have access to data for decision-making. “Twenty years ago in category management, every supplier had to create their own path,” says Steve Lutz, senior vice president, insights […]