National Berry Month in UK presents big marketing potential

BerryWorld Group and Beekers Holding BV to consolidate

British Summer Fruits and Love Fresh Berries are combining on a marketing effort to showcase Britain’s sweet fruits this July, launching National Berry Month. Throughout the 31 days, the two will lead a campaign that features recipes from chef Jackson Boxer and tips for at-home preparations for consumers that also can give a lift to […]

Retailer rescues 400 tonnes of British strawberries, puts them on sale in stores

A huge surplus of strawberries brought on by mixed weather conditions have ended up in Tesco stores. The UK retailer rescued 400 tonnes of the fruit and immediately put them on sale in supermarkets – £3 for one kilo boxes instead of the regular £2 for a 400g punnet. “Last week’s heatwave brought the strawberries […]

Retail roundup: Asda CEO Burnley stepping down after this year

Asda first supermarket to trial plant-derived coating on fresh produce

Asda CEO and President Roger Burnley said he is exiting the business next year once the supermarket makes its full transition to new owners the Issa brothers and TDR Capital and once they have a successor in place, the company said. Burnley, 54, who joined the company five years ago, has been the chief executive […]