How do consumers value produce and local vs. long-distance?
A new researcher at the New York Produce Show, Rebecca Wasserman-Olin, shared new research findings about how customers value various appearance characteristics and how a consumer value perception is affected when a strawberry is marketed as ‘local,’ among other key findings. While this work uses strawberries as an example, it provides important lessons for everyone in the fresh produce […]
Learning from Pink Lady’s branding success in the UK
As one of the few fresh produce brands in the UK, we take a look at what others can learn about increasing household penetration and retail sales, and how retailers can tap into Pink Lady’s brand awareness. Pink Lady is recognised as the UK’s number one fresh produce brand, and the world’s first apple brand. Since […]
NY Produce Show Discussions: Branding expert Lisa Cork on 3 positive macro trends
I’m tempted to say we saved the best for last… as this concludes the presentation of our speakers from The New York Produce Show and Conference — Virtual Edition. Yet this is not quite true, as each one of our speakers provided a truly unique perspective on the pandemic, the industry and the future. We, of […]