Produce notes: Fyffes meeting customer demand with launch of new website

Produce notes: Fyffes meeting customer demand with launch of new website

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Tropical produce importer Fyffes unveiled a new website it says offers greater ease of use for its customers across the world. 

The improved site (fyffes.com) shows off the company’s commitment to sustainability, its storied history and its products in a splashier design.

”Consumers and other stakeholders told us that they want to know more about the provenance of our bananas, pineapples, melons and exotic range, the so-called ‘farm to table’ journey. They want to know more about how we care for our people who harvest and pack by hand so that our products arrive in perfect condition to the supermarket shelves”, said Caoimhe Buckley, Director of Corporate Affairs.

The bright blue sweeping arc on the home page hints of the traditional logo – the oldest fresh produce logo in the world – used by Fyffes. A Dublin-based agency worked on the design, which it wanted to be more modern to fit with its transformation as a company while highlighting key initiatives, vision, and engaging content. Fyffes officials said they polled employees, retailers, NGOs, media and consumers to find out what information was most important to them.

”We want to make it easier to access information about our sustainability efforts, our certifications, quality controls and standards,” Buckley said. “We also want to help people find a good banana bread recipe during the many global lockdowns we are all experiencing.”


Fyffes plans to have several different versions of the site created in different languages, including Spanish, German, Russian and Dutch.

IFCO presents Sustainability Certificate to retailers and growers for the fourth consecutive year: IFCO, the world’s leading provider of Reusable Plastic Containers (RPCs) for fresh food, will award its annual Sustainability Certificate in Europe for the fourth year in a row, acknowledging the sustainability efforts of retailers and growers, the company said in a statement. IFCO is a pioneer in driving supply chain sustainability by backing the notion of a circular economy and eliminating 551,000 tonnes of CO2 for RPCs in 2020. Being acknowledged by IFCO, it says, shows companies’ “commitment towards environmental protection and together making supply chains more sustainable.” 

“Many retailers and growers are working hard to make their supply chains more sustainable and to reduce their environmental footprint,” said Michael Pooley, CEO at IFCO SYSTEMS. “To honor these great efforts and to provide reliable evidence of all the measures taken to customers and shareholders, we are presenting our Sustainability Certificate to companies in the retail and grower industry. The certificate shows that the certificate holders are taking clear measures to make supply chains more sustainable and to protect the environment. Being able to show this commitment to customers and business partners is a decisive factor for business success”

Jupiter Group launches new podcast: Global fresh produce grower Jupiter Group released its latest podcast called ‘Strengthening the UK-Africa Agri-relationship’ with Joint MD Yvonne Tweddle and Technical Director Cristian Metzger. Their discussion highlights Tweddle’s recent appearance at the Africa Investment Conference and the future of farming in the region. “When we took over the farms they were unloved, and for anyone working in agriculture, any type of agriculture, you have to love what you do,” Tweddle said, while discussing farm investments and the journey of Jupiter’s South African farms. “You have to invest time, energy and effort as well as money to be able to bring something back to life.”

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