New branding spices up image for herb and ingredient supplier R&G FRESH

New branding spices up image for herb and ingredient supplier R&G FRESH

Produce Business reports

Longtime UK fresh herbs and ingredients supplier R&G has undergone a massive rebranding effort and is now known as R&G FRESH, which the company says  
“encapsulates a strong, authoritative look, consistent with the company’s values and ethos.”

The former R&G Herbs, a leading packer and supplier of fresh herbs and other ingredients including chillies, has been in business since 1958 and felt the time was right for an update as they position their new name with a new look, a new website and an online marketing presence.

With its new appearance, R&G FRESH says its brand has been elevated to match their renowned products and service.

“Our branding needed to display our forward-thinking and passion for ethically sourced fresh produce, whilst also paying homage to three generations of family-run history,” said managing director Mathew Prestwich. “Whilst the old branding had served us well, we felt it was time to evolve, demonstrating the journey we continue to make as a business.”

The family-run business was founded by Prestwich’s grandparents, Richard and Gloria Stevens in their back garden, where they grew herbs and sold them from a stall in Covent Garden. He eventually took over R&G, which supplies premium and flavoursome herbs and ingredients to retailers, wholesalers, chefs and cooks across the UK.

Prestwich said the decision to rebrand wasn’t taken lightly. But with the company selling more than just herbs, it made sense to have “an umbrella brand that would encompass both fresh herbs and their other ingredients.”

R&G FRESH’s bold colours, vibrant imagery and strong typography evoke the company’s passion for fresh-cut produce, as well as providing an overarching image of fresh ingredients and sustainability to cooks who use their products.

“We understand our role within the industry and have made a commitment to produce minimal wastage and increase shelf-life alongside many other environmental initiatives, Prestwich said. “At the forefront we are passionate about farm-fresh, ethically sourced produce being handled with love and care – it is what drives us.”

R&G says its new branding has also been rolled out to the consumer-facing product line “Nature’s Flavours”.



The Latest from PBUK

Subscribe to PBUK!

Get regular produce industry insights, sign up for our email newsletter below.