In April 2015, England Marketing was commissioned by Produce Business to undertake a year-long project of mystery shopping around the UK. We have brought together all the results in a 12-page e-book that you can read here.
Catch up on each month’s report by following the links below.
May 2015: Cambridge kicks off our Mystery Produce Shopper, Morrisons scores highest. Read more
June 2015: Mystery Shopper: Waitrose leads in Leeds. Read more
July 2015: Mystery Shopper: Morrisons tops the tree in Bristol. Read more
August 2015: Mystery Shopper: Morrisons scores best in Swindon. Read more
September 2015: Mystery Shopper: Morrisons makes it three in a row. Read more
October 2015: Mystery Shopper: Asda wins for first time at halfway stage. Read more
November 2015: Mystery Shopper: Sainsbury’s clear winner in Ashford and Maidstone. Read more
December 2015: Mystery Shopper: Waitrose shining star in Reading. Read more
January 2016: Mystery Shopper: Marks sparkles in Welsh capital. Read more
February 2016: Mystery Shopper: Marks and Spencer narrowly ranks first in Manchester. Read more
March 2016: M&S is best in disappointing trip to Scotland. Read more
April 2016: Waitrose is the retailer that shines on the Tyne. Read more