Fyffes ‘Fit Squad’ initiative shortlisted for European marketing award

Fyffes ‘Fit Squad’ initiative shortlisted for European marketing award

Produce Business staff and wire reports

The on-going work being done by Fyffes in helping to combat childhood obesity through its fitness-based ‘Fit Squad’ initiative continues to gain recognition.

The Irish fruit importer has been named as one of 62 finalists shortlisted from seven countries for this year’s IMC European Awards for Integrated Marketing Communications.

All winners in their national competitions, the finalists were selected by a panel of almost 40 leading industry professionals across Europe followed by a jury of Integrated Marketing Communications Council members in Brussels recently. This year’s overall winners will be announced in December.

Earlier this year, Fyffes ‘Fit Squad’ was awarded the top honour for ‘Best Use of Experiential Marketing Within A Budget of €30,000’ at the annual APMC Awards, hosted by the representative body for organisations involved in the promotional marketing industry in Ireland. 

‘Fit Squad’ Programme

Developed by TITAN Experience – in conjunction with Irish health and fitness expert Tom Dalton – the main purpose of each unique 40 minute session is to demonstrate to young people in schools and clubs throughout the country how they can increase their physical activity.

Since its inception last year, Fyffes ‘Fit Squad’ initiative has visited some 145 schools and seen over 14,000 children participate in 290 interactive sessions across 29 counties throughout Ireland, North and South.

Schools and sports clubs interested in participating in the project are asked to visit www.fyffesfitsquad.ie

About IMCC :

The IMCC represents the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on four key areas: best practice, lobbying, recognition by way of a reputable Awards competition, the IMC European Awards and education through the IMCC International Diploma. For more information, visit http://www.imcceurope.com



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