Florette buys My Fresh salad site

Florette buys My Fresh salad site

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Doug Robertson
Doug Robertson, managing director of Florette UK & Ireland.

Florette UK & Ireland, part of the French Agrial group, continues its strategy to expand with the My Fresh deal which will broaden the bagged salad giant’s presence in the foodservice and convenience sectors.

The investment is in the Lancashire operations of MyFresh Prepared Produce Ltd where almost 300 people are employed. It was formerly owned by the William Jackson Food Group.

Florette UK & Ireland say the purchase is “part of its vision to be a major player within the UK fresh produce category” and it has further plans to develop the business which will remain at the Wigan base.

“The acquisition of MyFresh continues an exciting journey,” says Doug Robertson, managing director of Florette UK & Ireland.

“MyFresh is a successful business that complements our existing operations and will help us to grow in the convenience retail and foodservice markets –– both of which are showing consistent levels of growth and allows us to meet consumers’ needs for healthy food options, whatever the channel”.

“MyFresh shares similar business values to Florette and we are confident this new acquisition will be a great addition to the Florette portfolio.”

The acquisition follows that of beetroot manufacturer Axgro Foods Ltd by Florette in August 2016.

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