Amsterdam Produce Show announces four thought-leadership seminars
Gerjan Snippe: approaching organic production from a commercial angle

Amsterdam Produce Show announces four thought-leadership seminars

Produce Business UK staff

The Amsterdam Produce Show and Conference
 (APS) will have four core themes running throughout – Innovation, Sustainability, Education and Health. The main seminar stage, in the Transformatorhuis at the Westergasfabriek on November 3, 2016, will focus on unique lessons that can be learned from the extraordinary role the Netherlands plays in the global produce industry. Produce UK brings you details

A quarter of all produce that passes in international trade goes through Holland. The host nation for The Amsterdam Produce Show and Conference provides intellectual leadership in many fields such as genetics, logistics and controlled environment agriculture. What is the Dutch secret to this outsized success? 

The APS workshop and seminar programme is designed to provide an opportunity for delegates to mine insight from the very best in Dutch thought and practice leadership with the goal of profiting in their own businesses and advancing the produce trade around the world. The four seminars just unveiled, provide an opportunity to break through the often narrow focus on day-to-day operations and, instead, think about how high-level global concerns will drive success in the produce trade in the years to come.

The seminar sessions run in parallel with the boutique trade exhibition, and zones on the show floor will feature the same themes and look at ways in which both Dutch and international companies are addressing the challenges and opportunities they present, in order to increase the consumption of fresh produce in an ever-changing marketplace.

Have fun, feed the world and create value

Perfecting the organic production model to provide innovative and sustainable solutions for future consumers

Gerjan Snippe set up and runs one of the biggest growing operations of organic vegetables in Holland. But for him, organics is not simply an ideal – he approached the business from a commercial angle first and foremost and with a well structured, coherent strategy has turned his company Bio Brass into one of the most trusted supply chain partners in the sector. Snippe recently teamed up with the fast-expanding Love Beets brand and has launched BEETZ in Europe. He has also just completed a Nuffield Scholarship – in which he travelled the world to visit different farm models and explore how they are changing the way we farm, in order to feed a global population expected to reach 9.9 billion by 2050. In his presentation, he will touch on all of these areas and give his unique perspective on how an innovative supply chain approach can be key to feed the world.

Chemical collaboration leads the way on global sustainability

Dutch community combines its knowledge and experience to initiate projects around the world to introduce greater sustainability across the supply chain

Elsbeth Roelofs
Elsbeth Roelofs: sustainable development leader
Elsbeth Roelofs is senior programme manager at International for Corporate Social Responsibility in the chemical sector at CSR Netherlands.  She is leading a three-year (2015-17) programme for sustainable development of the chemical industry in Holland and strengthening relations of the chemical sector with developing countries and emerging economies. 

With 10 frontrunner companies, CSR has formed a coalition to develop projects to achieve the objectives of the programme. The companies are CRODA, Stahl, Dishman NetherlandsTanatex Chemicals, Baril Coatings, Spectro, Nett Energy, C Kornuyt BV, Ecotender Saneral, NTA Solutions. Four cornerstone projects are already developed, one of which was the founding of a Community of Practice on Transparency in the Value Chain on sustainability issues. 

Roelofs will explain the project and its objectives, with particular reference to ground-breaking work already being carried out with the Costa Rican pineapple industry to increase the sustainability of the production, recycling and distribution processes.

Breaking into the value chain

The importance of a healthy diet for surgical patients. How can the fresh produce industry create better collaboration with hospital food buyers and other medical professionals?

 Joost van der Sijp 2
Dr Joost van der Slip
An eminent surgeon who is often outspoken in the Dutch media, Dr Joost van der Slip will give his views on the potential role of nutrition in optimising the treatment value of the time that patients spend in hospitals, as well as its on-going contribution to combatting post-surgical complications. Specifically, he will address the role of fresh produce. He will explain the medical buyers’ landscape, and delve deeper into the role of the medical and pharmaceutical industries, the government, health care insurers and last but not least, the patient himself or herself. 

City of Rotterdam looks to collective innovation to spark food clusters

The Rotterdam model for enabling and empowering public/private sector partnerships in the development of a resilient and sustainable food cluster

 Sharon Janmaat
City of Rotterdam’s Sharon Janmaat (right)
Sharon Janmaat, project manager, Regional Economic Development, Food – has 15 years of experience working for the city of Rotterdam in the economic domain. She is currently dedicated to increasing the business of the Green sector generally, and the food cluster specifically, based on a large private network throughout the whole food chain in the Rotterdam region. Her specific areas of expertise are knowledge development and collective innovation, area development, long chains and multimodal logistics, international marketing, education and employability; all in food. Sharon is currently working on the implementation of several collective innovations in area development for the purpose of globally profiling the Netherlands in the perspective of innovation and transition towards new business models in food in the transition to a next economy. 

The more you know, the more you’ll grow

In addition to the APS Knowledge Centre’s forums, we are excited to offer a full seminar programme, including a stellar line-up of speakers on our main stage. Full details including additional speaker names, session titles and timings will be released in the coming days.

For more information, visit or email [email protected]

Register before October 1 and save 10%

The Amsterdam Produce Show and Conference (APS) is a brand new event that is bringing the international fresh produce community together in Holland – at the very heart of the global produce industry. You can book your tickets online to join us #celebratingFRESH on November 2-4, 2016 at the iconic Westergasfabriek. Register before October 1, 2016, and save 10% on your fee.

Your ticket includes access to the APS16 opening Cocktail Reception on November 2 at the Transformatorhuis at the Westergasfabriek, Thought Leaders Breakfast Panel, exhibition, educational seminars, chef demonstrations all taking place on November 3, 2016. Round the event off nicely and book yourself a place on an industry tour, taking place on November 4, 2016 after the APS has concluded.

A platform to highlight leading Dutch innovators

Join a targeted mix of international industry colleagues to recognise Holland’s position as an innovative world leader in fresh produce production, trading, distribution, R&D, science, logistics and education.

Intelligent networking opportunities

A series of networking events, Holland-focused seminars and chef demonstrations with some of the country’s top culinary minds will run around and alongside the exhibition.

Meet, share, learn and grow

The APS will give every participant the opportunity to meet, share and learn, adding personal and professional value to their business and careers.

Book your hotel

The Hilton Amsterdam is the official hotel of the APS16 and will be the perfect base for attendees, exhibitors and sponsors. We recommend you book a hotel room at the APS16 official hotel to take advantage of pre and post-event networking with other attendees and exhibitors. 

The headquarters hotel is also the pick-up point for continuous complimentary transfers to the show venue, the Westergasfabriek. There are a limited number of rooms available for APS attendees at discounted rates. Simply click the link here and make your reservation online. If you have any queries regarding the official hotel, please contact our team at [email protected]

Get involved

Discover why your business needs to take full advantage of our intelligent networking at the APS16 – the more you know, the more you’ll grow! Download the APS brochure here. Should you have any queries regarding your registration, please contact our team by email to [email protected]



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