Aldi announced it is extending its trial with on-demand delivery service Deliveroo during the COVID-19 pandemic to nearly 130 stores across the UK.
Within the past month, the discount retailer has added some 90 new supermarkets, including those across Scotland and Wales in main hubs of Aberdeen and Cardiff.
And they aren’t stopping there, with Aldi communications director Richard Thornton saying, “[We] plan to launch our trial of click and collect in more than 200 additional stores between now and Christmas. We will continue to monitor feedback of the service closely.”
Aldi has maintained a strong foothold throughout the UK for its low prices. Last week it was named the least expensive supermarket by consumer group Which? for the fourth consecutive month, stating that a basket of 32 items was 30% less costly than at the Big Four.
Customers within a 6km radius of the participating stores are able to choose from around 400 essential Aldi grocery items. Once orders are placed through the Deliveroo app, products are picked and packed by Aldi colleagues before being delivered by Deliveroo’s network of riders in as little as 20 minutes. The continued expansion of their partnership with Deliveroo only gives consumers more reasons to shop Aldi.
“Deliveroo’s on-demand grocery partnerships have proven vital for so many people during this difficult period, allowing families to get the food and household items they need and want quickly,” Ajay Lakhwani, Vice President of New Business, Deliveroo said. “The fast expansion and success of this trial reflects the strong customer desire for groceries on-demand, an area in which Deliveroo is providing increasing choice.”