With vegetable purchasing dropping because of inflation, Veg Power launches Simply Veg campaign to help families
Since inflationary pressures began, UK shoppers are spending nearly the same in supermarkets, but they are not filling their baskets with some of the most essential items to maintain their health: namely vegetables. According to a new report released by the nonprofit Veg Power, the purchases on vegetables have fallen to 6.3% of basket value […]
Aldi joins others in cutting ‘best before’ dates and trimming food waste
As many of its rivals already have promised, Aldi says it will eliminate best before dates on approximately 60 of its own brand fruits and vegetables to reduce food waste. By the end of the year, apples and pears, citrus, potatoes, carrots, onions and other fresh produce will get added life thanks to the new […]
Vertical farming undergoes trial in UK prison to aid prisoner rehab
For the first time in the UK, vertical farming will be trialed in a prison setting as part of a strategy to aid rehabilitation by empowering prisoners and helping them develop new skills to reintegrate back into society. The aeroponic container farm, called DROP & GROW, has been delivered by LettUs Grow to HM Prison […]
Blair Institute report suggests cities should aim to produce 30% of fruits and vegetables in the future
What might be the best future hedge against supply chain disruption issues and help deliver more sustainable growing of fruits and vegetables without worries of pandemics, wars and other challenges? According to a new report from the Tony Blair Institute for Global Change, cities and suburban areas across the world should work toward producing 30 […]
New Covent Garden Market’s Annual Trends Report
New Covent Garden Market, where over 100 wholesale traders supply fresh fruit and vegetables to some of London’s top eateries, has predicted Asian Wok Cucumbers, Celtuce, foraged sea vegetables and Crabapples as some of the hottest on-trend ingredients coming to kitchens in 2022. Meanwhile, potatoes are enjoying a moment with new varieties on the scene […]
Dole, 7 retailers back hugely successful Eat Them to Defeat Them campaign for kids
Seven retailers and one big brand, Dole, are sponsoring this year’s national Eat Them to Defeat marketing blitz which aims to get children to eat more fresh produce. “This is our second year supporting this incredibly worthwhile campaign,” Vincent Dolan, Head of Corporate Communications in Dole, said. “By bringing fresh produce to primetime, and by […]
UK government will trial vouchers for fruits, vegetables given by general practitioners
As part of the 12-step Levelling Up plan by the UK government to improve underserved communities and the nation as a whole, general practitioners will be able to grants food vouchers for fruits and vegetables in some communities during a three-year trial called Community Eatwell. The strategy, which has worked with great success in one […]
Produce trade associations form alliance to address rising costs
Fresh produce associations including Freshfel Europe (European Union) and the Southern Hemisphere Association of Fresh Fruit Exporters – SHAFFE (Latin America, Oceania, South Africa) have agreed to form a global coalition to address increased costs for fresh produce production and trade. The global coalition also includes Afruibana (West-Africa), China Chamber of Commerce of I/E of […]
