Wholesale and convenience specialist Nisa Retail has charged ahead by onboarding some 242 stores in the five months leading to May, according to a report by the company.
This follows a robust year post acquisition by The Co-op Group that has helped place Nisa £2.4m ahead of its recruitment budget year to date.
Nisa Retail's recruitment victories include 37 sites procured with retailer Ascona Group. Nisa began the momentum by enlisting 500 stores last year, marking a 40% like-for-like jump in store number recruitment.
“lt has been an incredibly busy start to the calendar year and I remain extremely proud of the way Nisa partners have gone above and beyond to support their local communities during these difficult times," Ken Towle, CEO of Nisa Retail Limited, said. "The additional 242 recruitment wins build on the positive momentum set in 2019 and are testament to the strength of Nisa’s retail and wholesale offering. I am pleased to welcome our new partners, who will receive industry leading support, competitive prices and have access to the award-winning Co-op own brand."
The push to shop local from consumers during the Covid-19 pandemic has helped position convenience outlets such as Nisa in prime position to serve these communities. Demand for ambient, fresh and frozen surged and has continued to remain exceptionally high.
The latest numbers from Kantar bear that out as recenlty released figures show independents claiming a huge chunk of the grocery market share - growing to 69.3% in the 12 weeks to 14 Jun 2020.
That is in stark contrast to data from research company Statista over the past five years that remained relatively unchanged.