Perishable Movements Ltd takes to floor of Fruit Logistica for first time

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Perishable Movements Ltd (PML) says it will be exhibiting for the first time at this year’s Fruit Logistica, slated for 5-7 February in Berlin.

The global perishable cargo specialists will be using the show as a launch platform to showcase a number of exciting developments within the business.

“2020 is going to be an exciting year for our business and there is no better way to kick-start our plans than by attending this prestigious event," Sales Director Nick Finbow says. "We have an established heritage in the international transfer of fresh produce and enjoy an excellent reputation for our exceptional standard of customer service. We are looking forward to showcasing PML’s expertise and talking to potential new business prospects at Fruit Logistica.”

February will witness the roll-out of a fleet of six new state-of-the art trucks which represent the UK’s first refrigerated trailers to feature a powered roller bed floor system. The innovative power cargo roller enables the automated loading / unloading of containers with a one-man operation via a series of drive rollers that are built into the floor surface of the trailer, making it easier to accurately control the speed of the discharge and therefore offering heightened safety.

In addition, the business will be revealing a revised corporate identity, as well as new branding for PML, which started in 2003. The latest branding will feature on the new trucks and across all PML’s marketing collateral. 

As part of the rebrand, PML will have a new website that clearly defines the business’ three key areas of expertise – providing logistics solutions by air, by sea and by road. The visuals featured on the website also accurately reflect the broad range of perishable goods categories that the company specialises in, as well as communicating PML’s investment in technology to deliver a best-in-class service.

PML will be in Hall 8.2 stand number A-02 at Fruit Logistica.

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