Tesco's adoption of sunflower lanyards to help customers with hidden disabilities

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Photo courtesy of Tesco

UK retailer Tesco has announced it will be providing sunflower lanyards at all of its stores, helping to promote disability inclusion for customers and colleagues in 2020. Tesco has become a signatory to the Valuable 500 group of companies.

The sunflower lanyard acts as a discreet sign that the wearer has a hidden disability and could require additional assistance. Tesco colleagues will be able to offer help such as speaking face-to-face to allow lip reading, packing bags and taking them to customers’ cars or reading labels for partially-sighted customers. Every store will display a permanent sign which says that the sunflower lanyard is recognised there.

The Valuable 500 is a group of companies and leaders who have committed to putting disability inclusion on their business leadership agenda. The supermarket has committed to making its stores a more accessible place for colleagues and customers and ensuring that disability is a key consideration in all relevant business decisions.

“We work hard to ensure that everyone feels welcome at Tesco and want our stores to be as accessible as possible," Alessandra Bellini, Tesco Chief Customer Officer said: "It’s clear how important the sunflower lanyards are to our customers who need them and we’ll continue to explore ways we can do more for customers with disabilities.”

For the first time this year, Tesco’s Christmas television advert is being audio-described for blind and partially sighted people, and in October, the supermarket trialled a ‘quiet hour’ as part of the National Autistic Society’s Autism Hour, where stores dimmed the lights and lower noise levels to create a calmer atmosphere for autistic customers. In 2018, Tesco became the first UK supermarket to launch larger nappies specifically designed for children with disabilities.

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