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For more information about Waitrose, you can visit their website by clicking here.

 



Mystery Shopper's Visits to Waitrose

  • (April-16) “What exactly is organic produce?” What does Waitrose tell consumers?

  • (March-16) “Do Scottish consumers have a preference for where their fresh produce is grown?” What does Waitrose tell consumers?

  • (February-16) “How is this year’s English apple season going? Also, is homegrown produce important to your customers?” What does Waitrose tell consumers?

  • (January-16) “Recent bad weather: impacting home-grown produce availability?” What does Waitrose tell consumers?

  • (December-15) Is fresh more nutritious than frozen? What does Waitrose tell consumers?

  • (November-15) Are we supporting British farmers? What does Waitrose tell consumers?

  • (October-15) Local produce fresher than imported? What does Waitrose tell consumers?

  • (September-15) “Avocados Fattening?” What does Waitrose tell consumers?

  • (August-15) "Recommended Produce for a Diabetic?" What does Waitrose tell consumers?

  • (July-15) “Organic Produce Pesticide Free?” What does Waitrose tell consumers?

  • (June-15) "British Strawberries During Wimbledon?" What does Waitrose tell consumers?

  • (May-15) "Food Waste?" What does Waitrose tell consumers?

Vegetables

Year-Month (Location) Well Stocked Attractive Display Effective Promotions Style of Packaging Range of Produce
4-16 (Newcastle) 
3-16 (Edinburgh)  3
2-16 (Manchester)  3 4 3
1-16   (Cardiff)  2
12-15 (Reading)
11-15 (Ashford)
10-15 (Sheffield) 3 3 4 4 4
9-15  (Coventry) 5 5 3 4 5
8-15  (Swindon) 3 4 3 4 4
7-15  (Bristol) 4 4 3 4 5
6-15  (Leeds) 4 4 4 4 4
5-15  (Cambridge) 4 4 3 4 3

Fruits

Year-Month (Location) Well Stocked Attractive Display Effective Promotions Style of Packaging Range of Produce
4-16 (Newcastle) 
3-16 (Edinburgh)  3
2-16 (Manchester)  3
1-16   (Cardiff)  2
12-15 (Reading) 
11-15 (Ashford)  3
10-15 (Sheffield) 3 3 4 4 4
9-15  (Coventry) 3 4 3 4 4
8-15  (Swindon) 3 4 4 4 4
7-15  (Bristol) 4 4 3 4 5
6-15  (Leeds) 4 4 4 4 4
5-15  (Cambridge) 4 4 3 4 3

Promotions

Year-Month (Location) Number of Gondolas Range of Aisle End
4-16 (Newcastle) 
3-16 (Edinburgh)  0
2-16 (Manchester)  1
1-16   (Cardiff)  2
12-15 (Reading) 
11-15 (Ashford) 1
10-15 (Sheffield) 4 4
9-15  (Coventry) 2 4
8-15  (Swindon) 1 3
7-15  (Bristol) 1 3
6-15  (Leeds) 6 5
5-15  (Cambridge) 1 4

The Store

Year-Month (Location) Appeal of Signage / Instore Message Fresh Produce Stands Out Cleanliness In-Store Cleanliness Out Store Helpfulness of Staff
4-16
(Newcastle) 
3-16
(Edinburgh) 
2-16
(Manchester) 
4
1-16
(Cardiff) 
3
12-15
(Reading)
11-15
(Ashford)
10-15
(Sheffield)
4 4 5 5 5
9-15
(Coventry)
4 4 4 5 5
8-15
(Swindon)
4 4 5 5 4
7-15
(Bristol)
3 3 4 5 5
6-15
(Leeds)
4 5 5 3 4
5-15
(Cambridge)
5 4 5 5 5