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For more information about Sainsbury's, you can visit their website by clicking here.


Mystery Shopper's Visits to Sainsbury's

  • (April-16) “What exactly is organic produce?” What does Sainsbury’s tell consumers?

  • (March-16) “Do Scottish consumers have a preference for where their fresh produce is grown?” What does Sainsbury’s tell consumers?

  • (February-16) “How is this year’s English apple season going? Also, is homegrown produce important to your customers?” What does Sainsbury’s tell consumers?

  • (January-16) “Recent bad weather: impacting home-grown produce availability?” What does Sainsbury’s tell consumers?

  • (December-15) Is fresh more nutritious than frozen? What does Sainsbury's tell consumers?

  • (November-15) Are we supporting British farmers? What does Sainsbury's tell consumers?

  • (October-15) Local produce fresher than imported? What does Sainsbury's tell consumers?

  • (September-15) “Avocados Fattening?” What does Sainsbury's tell consumers?

  • (August-15) "Recommended Produce for a Diabetic?" What does Sainsbury's tell consumers?

  • (July-15) “Organic Produce Pesticide Free?” What does Sainsbury's tell consumers?

  • (June-15) "British Strawberries During Wimbledon?" What does Sainsbury's tell consumers?

  • (May-15) "Food Waste?" What does Sainsbury's tell consumers?

Vegetables

Year-Month (Location) Well Stocked Attractive Display Effective Promotions Style of Packaging Range of Produce
4-16 (Newcastle) 
3-16 (Edinburgh) 
2-16 (Manchester)  3
1-16   (Cardiff)  4
12-15 (Reading)
11-15 (Ashford) 4
10-15 (Sheffield) 3 4 4 3 4
9-15  (Coventry) 3 3 2 4 5
8-15  (Swindon) 2 4 3 3 3
7-15  (Bristol) 2 3 2 4 4
6-15  (Leeds) 3 3 4 4 3
5-15  (Cambridge) 2 3 4 4 3

Fruits

Year-Month (Location) Well Stocked Attractive Display Effective Promotions Style of Packaging Range of Produce
4-16 (Newcastle) 
3-16 (Edinburgh)  3
2-16 (Manchester)  3
1-16   (Cardiff)  4
12-15 (Reading) 
11-15 (Ashford) 4
10-15 (Sheffield) 3 4 4 3 4
9-15  (Coventry) 3 3 2 4 5
8-15  (Swindon) 2 3 3 3 3
7-15  (Bristol) 4 3 2 4 4
6-15  (Leeds) 3 3 4 4 3
5-15  (Cambridge) 2 3 4 4 3

Promotions

Year-Month (Location) Number of Gondolas Range of Aisle End
4-16 (Newcastle) 
3-16 (Edinburgh)  2
2-16 (Manchester)  0
1-16   (Cardiff)  0
12-15 (Reading) 
11-15 (Ashford) 6
10-15 (Sheffield) 0 4
9-15  (Coventry) 1 4
8-15  (Swindon)
7-15  (Bristol) 2 4
6-15  (Leeds) 1 3
5-15  (Cambridge) 2 3

The Store

Year-Month (Location) Appeal of Signage / Instore Message Fresh Produce Stands Out Cleanliness In-Store Cleanliness Out Store Helpfulness of Staff
4-16
(Newcastle) 
3-16
(Edinburgh) 
2-16
(Manchester) 
1-16
(Cardiff) 
3 5
12-15
(Reading) 
11-15
(Ashford)
10-15
(Sheffield)
5 5 5 5 5
9-15
(Coventry)
4 4 5 5 5
8-15
(Swindon)
3 4 5 5 3
7-15
(Bristol)
4 4 5 5 5
6-15
(Leeds)
3 3 4 4 4
5-15
(Cambridge)
4 5 5 3 4