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For more information about M&S, you can visit their website by clicking here.

 



Mystery Shopper's Visits to M&S

  • (April-16) “What exactly is organic produce?” What does M & S tell consumers?

  • (March-16) “Do Scottish consumers have a preference for where their fresh produce is grown?” What does M & S tell consumers?

  • (February-16) “How is this year’s English apple season going? Also, is homegrown produce important to your customers?” What does M & S tell consumers?

  • (January-16) “Recent bad weather: impacting home-grown produce availability?” What does M & S tell consumers?

  • (December-15) Is fresh more nutritious than frozen? What does M&S tell consumers?

  • (November-15) Are we supporting British farmers? What does M&S tell consumers?

  • (October-15) Local produce fresher than imported? What does M&S tell consumers?

  • (September-15) “Avocados Fattening?” What does M&S tell consumers?

  • (August-15) "Recommended Produce for a Diabetic?" What does M&S tell consumers?

  • (July-15) “Organic Produce Pesticide Free?” What does M&S tell consumers?

  • (June-15) "British Strawberries During Wimbledon?" What does M&S tell consumers?

  • (May-15) "Food Waste?" What does M&S tell consumers?

Vegetables

Year-Month (Location) Well Stocked Attractive Display Effective Promotions Style of Packaging Range of Produce
4-16 (Newcastle) 
3-16 (Edinburgh)  5
2-16 (Manchester) 5
1-16   (Cardiff) 5 5
12-15 (Reading) 
11-15 (Ashford) 4
10-15 (Sheffield) 3 4 4 4 3
9-15  (Coventry) 3 4 4 4 3
8-15  (Swindon) 3 4 4 5 4
7-15  (Bristol) 5 4 3 4 4
6-15  (Leeds) 4 4 3 4 3
5-15  (Cambridge) 4 5 4 3 2

Fruits

Year-Month (Location) Well Stocked Attractive Display Effective Promotions Style of Packaging Range of Produce
4-16 (Newcastle)  5
3-16 (Edinburgh) 5
2-16 (Manchester)  5
1-16   (Cardiff)  5
12-15 (Reading) 4
11-15 (Ashford)  4
10-15 (Sheffield) 4 5 4 4 4
9-15  (Coventry) 3 4 4 4 3
8-15  (Swindon) 4 4 4 5 5
7-15  (Bristol) 5 4 2 4 4
6-15  (Leeds) 3 4 3 4 3
5-15  (Cambridge) 4 5 4 3 2

Promotions

Year-Month (Location) Number of Gondolas Range of Aisle End
4-16 (Newcastle) 
3-16 (Edinburgh)  4
2-16 (Manchester)  0
1-16   (Cardiff) 
12-15 (Reading) 
11-15 (Ashford)
10-15 (Sheffield) 2 4
9-15  (Coventry) 1 3
8-15  (Swindon) 0 4
7-15  (Bristol) 1 5
6-15  (Leeds) 1 3
5-15  (Cambridge) 2 2

The Store

Year-Month (Location) Appeal of Signage / Instore Message Fresh Produce Stands Out Cleanliness In-Store Cleanliness Out Store Helpfulness of Staff
4-16
(Newcastle) 
3-16
(Edinburgh) 
5
2-16
(Manchester) 
4 4 5
1-16
(Cardiff) 
12-15
(Reading)
11-15
(Ashford) 
10-15
(Sheffield)
4 4 5 5 5
9-15
(Coventry)
3 5 5 5 5
8-15
(Swindon)
3 3 5 5 5
7-15
(Bristol)
3 4 4 5 5
6-15
(Leeds)
1 2 4 3 4
5-15
(Cambridge)
4 5 5 5 5