The Mystery Shopper's Question: "I am thinking of buying frozen vegetables for Christmas dinner, would fresh be more nutritious?”
For answers, the Mystery Shopper first visited the retailer's website and, then, posed the question to local produce department personnel. Here are the Mystery Shopper's notes....
What the website says:
The Benefits of Frozen Food
As well as putting lots of tasty food at your fingertips, our frozen range can help you fill your 5 a day quota too. Our vegetables are frozen within hours of being picked to seal in their natural flavour and freshness.
More convenience, more choice.
We understand family life can be time consuming that’s why frozen food is super convenient. It's there whenever you need it and is simple to prepare and cook.
Our freezers are full of choice. We’ve a range of fish dishes to suit from starters to mains and desserts to sides.
And not to mention the quality of our vegetables which are frozen within hours of being picked to seal in the flavour and freshness. Buying bigger, more economical packs saves you money as well. We love great value!
Adding to this our sumptuous selection of desserts, pizzas, chips, ice cream and more. You can serve up plenty of family favourites in no time. What’s not to love about that?
5 a day
It’s recommended that we eat at least five portions of varied fruit and vegetables each day. Did you know frozen fruit and vegetables count towards your 5 a day the same as fresh vegetables? So, not only are they convenient for you, they’re good for you too!
How Reading in-store staff responded: "I don't cook so I am probably not the right person to ask but my advice would be to go for frozen because it would be easier if you had a group of people and there is probably not much difference anyway."