Berry Gardens, a supplier of premium berries, has announced it is launching its biggest ever consumer advertising campaign this week, which is in line with the start of the British berry-picking season.
The campaign will focus on a combination of health and taste messaging by highlighting Berry Gardens' premium varieties: Victoria sweet blackberries, Zara and Katrina strawberries and Maravilla raspberries.
‘’We are really excited to announce the partnership with Tom Kemp and Farm-Fit which forms the start of our summer Berry People campaign, supporting our fabulous Driscoll’s varieties and helping to support and develop the sales of our growers’ crop," Rob Harrison, Berry Gardens' Commercial Director says.
The campaign is aimed at “putting the best of the outside, inside” for consumers across the UK.
“At what is a very difficult time for the country, it is more important than ever that we support our growers in getting the message out to the wider British public about the wonderful, home-grown, soft fruit they produce and all of the wonderful health benefits they offer, making sure that more people have the opportunity to able to seek these brilliant varieties out," Harrison says.
Berry Gardens is a grower-owned co-operative providing sales and marketing services to members; it is the largest horticulture co-operative in the UK, with members located across the country from the South East to Aberdeenshire. It specialises only in berries and cherries and is driving innovation throughout the industry. Berry Gardens has an exclusive partnership with Driscoll’s.