Morrisons has launched a British Farmers Food Box that is bursting with UK seasonal produce for vulnerable and self-isolating customers during the Covid-19 pandemic.
The 10 kg Food Box, priced at £45 and supporting UK farmers, contains a kilo of potatoes, five packs of vegetables, seven packs of meat, cheese, milk and butter, a kilo of potatoes and five packs of vegetables, including asparagus and Jersey Royals. It includes next day contact-free delivery.
“Being the biggest customer of British Farming, we want to help farmers while also playing our full part in feeding the nation," David Potts, Chief Executive of Morrisons, said. "Our farmers produce some of the world’s finest meats, vegetables and cheeses which we want to offer to our customers.”
Many farmers have been unable to sell produce that might have been destined for the restaurant trade. So, one pound from every British Farmers Food Box will be donated to The Prince’s Countryside Fund which is coordinating donations on behalf of Farming Help charities.
Among the other produce included in the box are Chantenay carrots, brown onions, asparagus, Portobello mushrooms, and cauliflower. Additionally, the box will contain milk and cheese from the Morrisons For Farmers range which return more money directly into the pockets of farmers.
“We are immensely grateful to Morrisons and their customers for backing British farming," Claire Saunders, Director of The Prince’s Countryside Fund said. "This contribution will allow us to support farming groups across the UK - including the five Farming Help charities. It will also ensure that British farmers have the support they need through this difficult time to keep producing healthy, nutritious food for our tables.”
Morrisons produces 30,000 food boxes a week and customers can choose from nine options including a Vegetarian Food Box.