Chop Chop, Sainsbury's grocery delivery service, expands beyond London

Rollout chop chop

Sainsbury’s has expanded its Chop Chop delivery service to 20 cities across the country, bringing groceries via bike to customers outside of London for the first time. 

“We are doing everything we can to feed the nation and offer our customers quick, convenient and safe ways to get their groceries," says Clodagh Moriarty, Chief Digital Officer at Sainsbury’s.

Chop Chop already has launched in Brighton and Bristol, with Manchester, Reading and Richmond, Morden, Charlton and Harringay in Greater London to follow soon. By mid-June, Sainsbury's says 50 stores will offer shoppers the service.

Once the 50-store roll out is completed, around 3.2 million households will be able to get Sainsbury’s groceries delivered directly to their door within an hour, offering customers who are self-isolating or less able to travel to stores another way to get what they need. The rapid expansion will support Sainsbury’s efforts to feed the nation and help meet unprecedented demand for home grocery deliveries. 

"Demand for home grocery deliveries has never been higher and we have been receiving great feedback for Chop Chop, with customers really valuing the speed and convenience it brings," Moriarty says.

Customers can order up to 20 Sainsbury’s products from a tailored range of around 3,000 essential grocery and household items via the Chop Chop app.

Since the beginning of April, Sainsbury’s has successfully rolled out Chop Chop across London and trialled making deliveries from closed convenience stores for the first time. The supermarket has already more than doubled the number of customer orders it can fulfil from these stores as delivery slots are typically all booked by 10am. Sainsbury’s says capacity will increae by a further 400% when its in all 50 stores. 

The expansion supports Sainsbury’s efforts to increase the total number of online delivery slots for its groceries online service to 600,000 per week. 

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