Fruit Logistica: Yoom tomato chosen by visitors as Innovation of the Year

20200208 Fruit Logistica Innovation Award Fruit Logistica

Photo courtesy of Fruit Logistica

Dutch company Syngenta Seeds earned the top Innovation Award at fresh produce convention Fruit Logistica last week in Berlin for its Yoom tomato. 

The Yoom tomato, which was named on 30 per cent of visitor ballots, which won voters over with its outer and inner values: depending on the hours of sunlight, its colour ranges from purple to black. What remains constant is its high vitamin, mineral and antioxidant content as well as its sweet-sour and tangy flavour, also known as "umami".

"We are very pleased to have won this award again," said Jérémie Chabanis, EAME Food Chain Manager Vegetable and Specialties at Syngenta, which also won back in 2012 for its red snack pepper Angello. "This will be a major boost for our product. And the award is a great acknowledgment of our work as well as a wonderful motivation for our team."

Placing second was Polish company Silbo for its certified fruit and vegetable packaging with water-based dyes and adhesives ("Compostable, Flexible, Printed, Packaging"). It is completely compostable, making it especially sustainable.

Another company from Poland took third place with its sustainable packaging: the "SoFruMiniPak® Eco View" from SoFruPak Witold Gai. It seals quickly, is made from renewable resources, ensures good ventilation and optimised cooling, and is 100 per cent biodegradable.

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