Nationwide Produce, Southport, has entered into an exclusive partnership with Albert Bartlett to sell a new range of ‘Albert Bartlett Chef Signature’ potatoes into non-retail outlets, including foodservice, catering and wholesale.
“We expect that these potatoes will very soon become a favourite among chefs, and that they will be asking for them by name," says Nationwide Group Managing Director Tim O’Malley. "Quite simply they will deliver a level of taste, consistency and quality which hasn’t been seen before and will make their lives so much easier.
“The Albert Bartlett brand has been pioneering for consumers, and we anticipate that this partnership will do the same in the non-retail sector.”
A competition for chefs will be launched, as well, with Michel Roux Jr, where chefs can upload recipes using the Albert Bartlett Chef Signature range to social media. The best entry will be rewarded with a meal for two at Le Gavroche and an overnight stay in London.
“We have been providing top-quality produce since 1948 and pride ourselves on our delicious potatoes," said Michael Jarvis, Head of Marketing for Albert Bartlett. "All of the packs in the Chefs range carry the signature of Alex, great-grandson of our founder. We are delighted to be partnering with Nationwide and are confident that the country’s chefs will be impressed with our products.”
There will be four products initially offered:
- Albert Bartlett Rooster – a great all-rounder and a tremendous success in the consumer sector
- Brushed Albert Bartlett Rooster Chipping Potatoes – specially stored to make great chips.
- Albert Bartlett Elfe – the ultimate baking potato, so naturally buttery and sweet that there’s no need to add butter.
- Albert Bartlett Alexandra – a new premium, yellow-fleshed Mediterranean style salad potato.