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Marketing & PR
Tesco snaps up bountiful strawberry crop for bank holiday sales
25 August 2017
Cut-price bumper boxes hit the shelves after one grower produced extra volumes thanks to an ideal mix of warm and wet weather.
Tesco trialling rare miniature avocados
18 August 2017
The snack-sized variety with a skin that can be peeled by hand, have hit 100 stores nationwide as the country’s appetite for avocado skyrockets.
New “Liita” lavender flavoured cress launched
17 July 2017
Koppert Cress introduces the slightly bitter cress variant which can give lavender notes to dishes while the feathered-shape makes it ideal for decoration.
Chile to launch pilot promotions for citrus in UK and Japan
21 June 2017
The Citrus from Chile campaign is designed to encourage consumption in key export markets.
“Real fruit on a stick” - Tesco launch watermelon ice lolly
20 June 2017
Thirst-quenching frozen lollies made from real fruit are the supermarket’s healthy answer to the UK’s heatwave.
Israeli packaging innovators keeping it fresh from field to table
15 June 2017
Lychees, avocados and broccoli are among the key products packed in shelf-life increasing durable film bags developed by R.O.P, says its CEO.
Super-sized Spanish lemons on shelves at Tesco
31 May 2017
Excessive rains in growing regions led to an unusually large crop of Emperor lemons that are twice the size of the normal waxed variety.
Tesco launch zip-lock salad bags to fight food waste
26 May 2017
New resealable packaging made from thicker film will help protect the leaves from getting damaged and cut down on the large amounts of salad leaves thrown away by UK households
Strawberry production grows 6% as season gets underway
25 May 2017
“This season’s strawberry production reflects a robust and expanding soft fruit category that is able to meet the growing consumer demand,” says British Summer Fruits chairman Laurence Olins.
Sutherland Produce to sell “world’s most expensive” cherry gift box in China
22 May 2017
As a promotion for its upcoming cherry deal the group has made a slight deviation into the world of precious metals.
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