See performance by store:

Morrisons
Tesco
Asda
Sainsbury's
M&S

Waitrose
Aldi
Lidl
Co-op

This year's best:

Overall Score: Morrisons (4.40)
Best Veggies: Morrisons (4.40)
Best Fruit: Morrisons (4.40)
Best Store Experience: Tie: Morrisons, Sainsbury's, Waitrose (4.40)

Previous Months'

  • 2016-04-Mystery Shop Summary-Newcastle-Optimized

    Waitrose is the retailer that shines on the Tyne

    Newcastle is the final stop in our 12-month mystery shopping project to analyse the fresh produce aisles of the major UK supermarket chains throughout Britain Read more >

  • 2016-03-Mystery Shop Summary-Edinburgh-Optimized

    M&S is best in disappointing trip to Scotland

    Edinburgh is destination # 11 in our 12-month mystery shopping project where we analyse the fresh produce aisles of the major UK supermarket chains throughout Great Britain. Read more >

  • Mystery Shopper-February-Manchester-Opt

    Mystery Shopper: Marks and Spencer narrowly ranks first in Manchester

    Manchester was the latest destination in our 12-month mystery shopping project, leaving just two more stops on our round-Britain journey to analyse the fresh produce aisles of the major UK chains Read more >

  • 2016-01-Cardiff Mystery Shopper Grid-Color Coded

    Mystery Shopper: Marks sparkles in Welsh capital

    As we begin the final quarter of our year-long mystery shopping visits throughout the UK grocery market, the team headed to Cardiff where Marks and Spencer shone across most categories Read more >

  • 2015-12-Reading Mystery Shopper Grid

    Mystery Shopper: Waitrose shining star in Reading

    Reading was our latest destination as we completed two thirds of our inaugural 12-month long mystery shopping tour of the UK. Read more >

  • 2015-11-Ashford Mystery Shopper Grid

    Mystery Shopper: Sainsbury's clear winner in Ashford and Maidstone

    Having now entered the second half of our 12-month long mystery shopping project, Ashford in Kent, in the south east corner of England, was the latest destination. Read more >

  • 2015-11-19-Mystery Shopper Table-October-Optimized

    Mystery Shopper: Asda wins for first time at halfway stage

    The Leeds-based retail chain scored highest across a wide range of criteria when our Mystery Shopper team visited nearby Sheffield this month Read more >

  • 2015-09-01-Mystery Shopper-September Chart-No Numbers-Opt

    Mystery Shopper: Morrisons makes it three in a row

    Our Mystery Shopper team was sent to Coventry this month, where Morrisons completed a hat-trick of high scores as it continues to beat its competitors based on our criteria Read more >