Fresh This Month

  • TheAmsterdamProduceShow-Logo-RGB-150dpi

    Register now for second Amsterdam Produce Show and Conference in November

    Online registrations for the boutique trade exhibition, seminar and networking event are officially open. Read more >

  • Chiquita taxi

    Chiquita banana branding to adorn London’s taxis and buses

    The “We are bananas” campaign is coming to the capital, backed up by a Minions promotions and targeted digital advertising in Europe’s busiest shopping hub. Read more >

  • Kids Are Our Future Award

    International marketing award for inspiring children to eat fresh produce

    PBUK is proud to announce the launch of an international competition that will award one organisation with its first annual International Marketing Award for Promotions Inspiring Children Read more >

  • Disney - First Class Chefs

    How Disney’s healthy-living agenda helps promote a fruit-and-vegetable-rich diet

    Disney reveals how it is using nutritional guidelines as an opportunity to market more produce to kids Read more >

  • UCFF - Angela Hartnett's Heritage Tomatoes

    Millennials driving organic-when-you-can market

    The importance to millennials of organics and ethical practices come under the spotlight as cultivation and cookery collide Read more >

  • Max MacGillivray - GFA

    Great Fruit Adventure departs for Africa on education mission

    Max MacGillivray and travelling companion Gareth Jones are Africa-bound from New Spitalfields Market to raise awareness about fresh produce Read more >

  • Peas Please - veg facts cover shot

    London Produce Show and Conference steps up to host major vegetable consumption summit

    Entire UK supply chain comes together to break down barriers to eating vegetables in the Peas Please initiative Read more >

  • Bart Veldkamp Barts bars

    Olympic gold-medallist on his marks for Amsterdam show

    Speed skater Bart Veldkamp will be on a fact-finding mission at The Amsterdam Produce Show
    Read more >





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Carl Edwards_LEAF_07.17.1

Inspiring young people about fresh produce

Recently appointed director of education and public engagement at environmental farming body, LEAF, Carl Edwards, talks about how to engage youngsters through fruit and vegetable storytelling and why that is key to increasing consumption. View full post >

Volkert Ingelsman

Make the true costs and benefits of food transparent

Long-time advocate of organic farming, HRH Prince Charles recently praised Eosta’s “true cost” accounting study. Here, general manager of the international distributor of fresh organic and fair fruits and vegetables explains what it’s all about. View full post >

Jaime Sanfélix, MD of Laser Food

Laser labelling: The branding revolution making its mark across Europe

From Scandinavia, to Germany, to the UK, the laser labelling of fresh fruits and vegetables is a phenomenon catching the interest of retailers and consumers, says Laser Food founder Jaime Sanfelix. View full post >