Fresh This Month

  • HillFresh

    HillFresh shifts focus to retail category management

    The approach includes promotions with Nickelodeon, a new fruit brand and innovative packaging and preparation concepts for consumers. Read more >

  • Amsterdam generic

    Global industry to converge and engage at Amsterdam Produce Show And Conference

    A stellar thought-leader breakfast panel has been unveiled for the event. Read more >

  • Chefs enjoying Koppert Cress Cressperience

    Koppert Cress to host gourmet event in Dubai

    Building on the success of past "Cressperience" tastings and educational sessions, the microgreens company is calling on chefs to take part in a new event set to take place in Dubai. Read more >

  • Simply Good Food TV

    New venture for California Prunes with Simply Good Food TV channel

    The California Prune Board is set to be in a plum position in foodie circles after signing up for its own channel on the food-based equivalent of Netflix. Read more >

  • TheAmsterdamProduceShow-Logo-RGB-150dpi

    Register now for second Amsterdam Produce Show and Conference in November

    Online registrations for the boutique trade exhibition, seminar and networking event are officially open. Read more >

  • Chiquita taxi

    Chiquita banana branding to adorn London’s taxis and buses

    The “We are bananas” campaign is coming to the capital, backed up by a Minions promotions and targeted digital advertising in Europe’s busiest shopping hub. Read more >

  • Kids Are Our Future Award

    International marketing award for inspiring children to eat fresh produce

    PBUK is proud to announce the launch of an international competition that will award one organisation with its first annual International Marketing Award for Promotions Inspiring Children Read more >

  • Disney - First Class Chefs

    How Disney’s healthy-living agenda helps promote a fruit-and-vegetable-rich diet

    Disney reveals how it is using nutritional guidelines as an opportunity to market more produce to kids Read more >





Fresh Tweets














Fresh Opinions

Carl Edwards_LEAF_07.17.1

Inspiring young people about fresh produce

Recently appointed director of education and public engagement at environmental farming body, LEAF, Carl Edwards, talks about how to engage youngsters through fruit and vegetable storytelling and why that is key to increasing consumption. View full post >

Volkert Ingelsman

Make the true costs and benefits of food transparent

Long-time advocate of organic farming, HRH Prince Charles recently praised Eosta’s “true cost” accounting study. Here, general manager of the international distributor of fresh organic and fair fruits and vegetables explains what it’s all about. View full post >

Jaime Sanfélix, MD of Laser Food

Laser labelling: The branding revolution making its mark across Europe

From Scandinavia, to Germany, to the UK, the laser labelling of fresh fruits and vegetables is a phenomenon catching the interest of retailers and consumers, says Laser Food founder Jaime Sanfelix. View full post >