M&S debuts stoneless cocktail avocados

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Following on from the success of the mini and giant varieties of avocados launched in Marks & Spencer last year, consumers are now being introduced to the stoneless version, branded the “cocktail avocado”.

The small, elongated fruit approximately five to eight centimetres long is the result of an unpollinated avocado blossom. The fruit develops without a seed which in turns stops the growth, giving a small, seedless fruit.

Unlike a normal avocado, the skin is edible and the whole fruit can be enjoyed. The flesh is smooth and creamy, pale in colour and rich in flavour.

The crop was grown in Spain and will be available throughout this month in what M&S describes as a “high street first”.

The fruit is usually sent to a Parisian food market and bought by chefs to be used in top-end restaurants, but this year M&S exclusively sourced a small volume.

“We’ve had the mini, the giant, ready-sliced and we’re now launching the holy grail of avocados – stoneless,” said Charlotte Curtis, M&S agronomist.

“This amazing fruit has been on our radar for a couple of years and we’re very excited to have finally been able to get hold of some for our customers to try. We know they will be in demand and we’ve only been able to get our hands on a limited amount.

“They’re perfect for snacking and lunchboxes as they can be eaten whole but can also be used for a beautiful garnish or in a salad. My top tip is to try them deep fried.”

Cocktail Avocados are available in selected M&S stores now and throughout December, while stocks last, priced at £2 per pack.

 
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