AmazonFresh is being extended to postcodes just outside of London in Hertfordshire and Bedfordshire as the online retail giant begins to roll out the grocery delivery service one year after first coming to the UK.
The service is now available in selected postcodes from Luton to Watford, Berkhamsted to Hampshire.
Approximately 180,000 products are on offer for same day delivery, including fresh produce items. These also include some of Britain’s most popular brands and a selection of groceries from London’s shops and markets as well as local food producers.
Adding the 42 Hertfordshire and Bedfordshire postcodes brings the total amount of AmazonFresh delivery areas to 302.
One-hour delivery slots are available from 7am to 11pm, seven days a week, and customers ordering their groceries at lunch can have them delivered in time for dinner. Customers in selected postcodes have three different options for same day delivery, including 10am for 2pm delivery, 12pm for 5pm delivery and 4pm for 8pm delivery.
"We value the great feedback from our customers over the past year, and it's helping us to continually improve AmazonFresh as we bring the service to more and more Prime members across London and the South East," says Ajay Kavan, vice president, AmazonFresh International.
"We have built on our momentum in the UK with the launch of AmazonFresh in Germany and Japan over the past couple of months and will keep working to expand selection, offer great value, and provide fast and convenient delivery options for all of our customers."
All perishable products have a guaranteed minimum shelf life and, with Amazon's Freshness Guarantee, customers can receive a refund if they are unhappy with the quality of the products they receive.
Prime members in eligible postcodes can sign up for a 30-day free trial of AmazonFresh. AmazonFresh is then available to Amazon Prime members for £6.99 per month with unlimited delivery for orders above £40.
AmazonFresh is available via the Amazon.co.uk website or mobile app.