Are these more realistic consumption targets for fruit and veg?
“Our findings indicate that optimal health benefits can be achieved with a more modest level of consumption, an approach that is likely to be much more affordable,” says lead scientist in a recent dietary study. Read more >
Taking tomatoes from tiny to tremendous
US university scientists look into how the beefsteak got so beefy and open up avenues of research into how fruit size can be increased without negatively impacting other important qualities like flavour. Read more >
Spain’s Provedo eyes growth for stonefruit varieties in US, South Africa
The company has traditionally been focused on peaches and nectarines, but is now looking at plum-apricot crosses. Read more >
Spanish Persimon shifts UK marketing focus to PDO
The retail campaign will concentrate on communicating the benefits that Protected Denomination of Origin status bestows the fruit. Read more >